As an award-winning, members-only program, Business Leaders Forum is designed for members who are in senior (10+ years) marketing and business development positions who are seeking a peer-based learning experience. Members share successful (and not so successful) stories about how they support their firm's leadership and lead management teams through difficult and challenging business decisions.

Members learn from colleagues who have charted their paths to leadership positions within their firms, have built and fostered business development cultures that work vertically throughout their organizations, and who manage staff and structure their internal departments to align with greater business goals of their firms.

We currently have two groups formed, one in Pleasanton and one in Oakland. Each group includes up to 15 individuals for bi-monthly round-table discussions centered around business strategies, resource management, and professional development. The series provides a venue for open communication and sharing of lessons-learned and best practices among colleagues in the A/E/C professions.


Candidates must meet the following minimum criteria:

  • Possess 10 or more years experience in the A/E/C industry*
  • Hold a BD or marketing director/manager position for their firm
  • Manage BD and/or marketing systems and budgets
  • Manage and direct staff and firm resources

*If you do not possess the 10 year requirement, and would still like to participate in the forum, please include a letter of recommendation from your supervisor explaining how you would benefit from the program. Acceptance into the program will be on a case by case basis.

General Information

Both the Pleasanton and Oakland Business Leader’s Forum Groups are now closed for the 2015-2016 year. If you are interested in registering for next year’s program, contact your region leader below.

Wendy Goodman East and South Bay Co-Leader
Wendy Goodman
Marketing Plus


Cindy Bustamante East and South Bay Co-Leader
Cindy Bustamante


Cindy Bustamante Oakland Co-Leader
Marion Thatch
Distinction in Marketing


Cindy Bustamante Oakland Co-Leader
Nicole La


Daniel Carfora

San Francisco Leader 
(San Francisco location will not be held in the 2015-2016 year)

Daniel Carfora
Huntsman Architectural Group