Call for Entries

Full details on the award categories, requirements, and program are available in the Call for Entries packet.

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Awards Gala

The awards were presented at an exclusive evening gala on March 16th at the Hyatt Regency San Francisco. Thank you to all of those who attended!

 

The Founders' Awards

BACKGROUND

The SMPS SFBAC Founders’ Awards Program began in 2001 as a forum to recognize excellence in Marketing Communications in the built environment and to recognize an individual Marketer of the Year whose extraordinary expertise and achievements serve as a model for A/E/C marketing professionals. The Founders’ Awards Program is named to pay homage to a group of marketers who came together in the 1970s and called themselves BD Anonymous until the San Francisco Bay Area Chapter of SMPS was incorporated in 1982.

Important Dates

January 19, 2017: All Founders Awards Submissions are due (deadline extended!)
March 9, 2017: Founders Awards Submission Boards are due
March 16, 2017: Founders Awards Gala 

Sponsors

 

 

          

 

AWARDS

Two awards are possible for each communications category, Award of Excellence or Award of Honor. Only one person can receive the honor of being named Marketer of the Year. The jury reserves to right not to give any awards in a category or to only give one award.

AWARDS CEREMONY

Award winners will be announced at the 2017 Founders’ Awards Program, a formal presentation and dinner gala, to be held the evening of March, 2017 at the Hyatt Embarcadero in San Francisco.

AWARDS CATEGORIES

Advertising Program

An individual ad or advertising campaign placed in a business, trade, or general interest publication.

Book/Monograph

A complete, originally printed or digital publication that addresses an issue of relevance to the A/E/C industry or features the work of a firm. The publication must have an unlimited shelf life and be professionally produced for mass distribution. A monograph is a single-authored, one-time publication on a specific, often limited subject

Direct Mail Program (Print or Digital)

A multi-phase promotional program that may include a combination of media sent at specific time periods and/or is targeted to a specific audience on technical or market-specific topics and projects. Sample media types may include electronic or print pamphlets, brochures, postcards, announcements, or branded promotional items.

Corporate Identity

A consistent graphic image applied to a firm’s print and collateral materials used to promote firm branding in the marketplace.

Holiday Piece (Print or Digital)

A piece such as a card, holiday party invitation, client appreciation gift, calendar etc. produced for one-time use during a specific holiday.

Inbound Digital Marketing Program

A series of whitepapers, emails, blog posts, webinars, web pages, or other digital content that includes prospect activity tracking for the purpose of converting leads to sales.

Internal Communications

Any print or digital communications vehicle intended for an employee audience, including but not limited to a recognition program, awards program, or communications associated with mergers, acquisitions, or new business-line initiatives. Employee newsletters should be entered in the Newsletter–Internal category.

Media Relations Campaign

A strategic communications effort that uses media relations tactics and outreach—including but not limited to media releases, feature articles, backgrounders, opinion/editorial (op-ed) pieces, editorial meetings—to achieve a specific marketing, business development, or corporate image goal. This category focuses solely on outreach and success with the media and may include print and/or digital components.

Mobile App

An application created for your firm specifically for viewing on a mobile device. This does not include a responsive corporate website or intranet.

Newsletter

Ongoing external or internal publication, in a printed or digital format, that provides firm or field related news and/or information for a targeted audience at specific time periods.

Recruitment Campaign

A program designed to recruit potential and retain current employees through print and/or electronic communications, including but not limited to ads, brochures, form letters, pamphlets, postcards, announcements, and email promotions.

Special Event

A print or electronic piece produced for one-time use to promote a special event such as an anniversary, new name, office opening, dedication, party, or ground breaking.

Specific Project Marketing (Print Or Digital)

An item or series of items developed in support of winning one specific project. Materials may include qualification packages, proposals, PowerPoint presentations, leave-behinds, blog, or any print or digital piece that contributed to the total effort to win a specific project.

Social Media

Any marketing effort that uses online social media tools to provide a platform for thought leadership, collaboration, and user interaction. Can be one platform or a combination of platforms.

Video (Internal or External)

External: A video created for external communication purposes.

Internal: A video created for internal communication purposes.

Website (Internal or External)

External: An external, public website that either promotes your firm or has been launched by your firm for a specific project.

Internal: Internal websites or intranets that have been launched for the purposes your firm’s internal communications