MASTHEAD

Editor-In-Chief: Al Anderson
Feature Editors: Erin Clinch, Faith Ragan
Sponsored Content Editor: Tina Barni

The Shortlist welcomes pitches for stories pertinent to advancing marketing and business development in the architectural, engineering, and construction fields. Email pitches to Al Anderson.

The Shortlist

Four Myths About Negotiations

Many of us believe myths and misconceptions about negotiation, which hold us back from getting the results we want and deserve.

Read More

Degenkolb Engineers: 78 Years of Excellence

Did you know Degenkolb Engineers is involved in facilities consulting and design for tsunami resilience? Learn about this leader in structural engineering and beyond.

Read More

What Results Can You Expect from a Content Marketing Program?

Content marketing can bring in more new sales leads at less cost than other forms of advertising and promotion... but only if you position yourself as a trusted source.

Read More

Creating Content for a Content Marketing Program

Content doesn’t need to be difficult to create. The trick is to be organized and take the Tom Sawyer approach to getting help. He turned the task into something they wanted to do. You can do the same.

Read More

Content Marketing: Where do I start?

If you’re considering content marketing but have limited resources and are unsure where to start, you probably have a few common questions. In part one of this series, we'll identify steps you can take in as little as two hours a week.

Read More

What is Content Marketing and Why Should I Care?

Content marketing is not selling or merchandising – it’s helping. Selling comes later. By understanding your audience and their needs, and providing content that helps meet those needs, you position your firm as an expert.

Read More

Marketing Automation 101: Q&A with Jasmine Cabanaw

Bootcamp speaker Jasmine Cabanaw defines marketing automation, explains why it matters, and offers tools and tips.

Read More

Pioneering Content: The Emerging Role of Content Marketing in A/E/C

As our marketing strategies center more on the client journey in a digital world, we are seeing an increased importance placed on engaging content and carefully crafted stories.

Read More

Hildegard Dodd, 20-Year SMPS SFBAC Member!

Hildegard Dodd, Business Development/Marketing Manager at Wilson Ihrig, has been an active SMPS member for 20 years. She has held numerous leadership positions within SMPS and has shaped the organization's focus on professional development.

Read More

Rick Guzman, 20-Year SMPS SFBAC Member!

With nearly 40 years in construction services, Rick Guzman, Senior Manager, Business Development for Rosendin Electric, has contributed heavily to the A/E/C profession. Rick has been a member of SMPS for 21 years.

Read More