MASTHEAD

Editor-In-Chief: Al Anderson
Feature Editors: Erin Clinch, Faith Ragan
Sponsored Content Editor: Tina Barni

The Shortlist welcomes pitches for stories pertinent to advancing marketing and business development in the architectural, engineering, and construction fields. Email pitches to Al Anderson.

The Shortlist

Transformation? There’s a Strategy for That.

Just as with any business, strategic planning helps build a framework around which the chapter can identify and achieve the goals that will add value to the member experience and help articulate the value members take back to their own firms.

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Mini MBA July 12: A Sneak Peek…And Some Homework!

What can you expect at our Mini MBA program? We're talking foundational business knowledge about budget, pricing, and contracts.

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People Helping People: Charles M. Salter Associates

Charles M. Salter Associates consults in acoustics and designs audiovisual, telecommunications, and security systems for buildings. But they're not just engineers; they're people helping people.

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President’s Quarterly Update: June 2018

As the 2018 program year nears its end, we recap the Chapter's accomplishments.

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Four Myths About Negotiations

Many of us believe myths and misconceptions about negotiation, which hold us back from getting the results we want and deserve.

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Degenkolb Engineers: 78 Years of Excellence

Did you know Degenkolb Engineers is involved in facilities consulting and design for tsunami resilience? Learn about this leader in structural engineering and beyond.

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What Results Can You Expect from a Content Marketing Program?

Content marketing can bring in more new sales leads at less cost than other forms of advertising and promotion... but only if you position yourself as a trusted source.

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Creating Content for a Content Marketing Program

Content doesn’t need to be difficult to create. The trick is to be organized and take the Tom Sawyer approach to getting help. He turned the task into something they wanted to do. You can do the same.

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Content Marketing: Where do I start?

If you’re considering content marketing but have limited resources and are unsure where to start, you probably have a few common questions. In part one of this series, we'll identify steps you can take in as little as two hours a week.

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What is Content Marketing and Why Should I Care?

Content marketing is not selling or merchandising – it’s helping. Selling comes later. By understanding your audience and their needs, and providing content that helps meet those needs, you position your firm as an expert.

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