MASTHEAD

Editor-In-Chief: Al Anderson
Feature Editors: Erin Clinch, Faith Ragan
Sponsored Content Editor: Tina Barni

The Shortlist welcomes pitches for stories pertinent to advancing marketing and business development in the architectural, engineering, and construction fields. Email pitches to Al Anderson.

The Shortlist

What Results Can You Expect from a Content Marketing Program?

Content marketing can bring in more new sales leads at less cost than other forms of advertising and promotion... but only if you position yourself as a trusted source.

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Creating Content for a Content Marketing Program

Content doesn’t need to be difficult to create. The trick is to be organized and take the Tom Sawyer approach to getting help. He turned the task into something they wanted to do. You can do the same.

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Content Marketing: Where do I start?

If you’re considering content marketing but have limited resources and are unsure where to start, you probably have a few common questions. In part one of this series, we'll identify steps you can take in as little as two hours a week.

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What is Content Marketing and Why Should I Care?

Content marketing is not selling or merchandising – it’s helping. Selling comes later. By understanding your audience and their needs, and providing content that helps meet those needs, you position your firm as an expert.

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Marketing Automation 101: Q&A with Jasmine Cabanaw

Bootcamp speaker Jasmine Cabanaw defines marketing automation, explains why it matters, and offers tools and tips.

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