Meeting/Event Information

Market Research for Transformative Business Insights

January 18, 2018
8:30 AM - 10:30 AM
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AIA San Francisco
130 Sutter Street, 6th Floor
San Francisco, CA 94104
http://www.aiasf.org/
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Market research is the key to answering the most important question you can ask as a marketer and business developer: Who are your clients and why would they choose you as a service provider? Without the necessary research, you have no idea if what you’re offering is needed, wanted, or has the potential to sell.

Learning Objective: Learn how to conduct research that will yield insights into your firm's market position, differentiators, client pain points, your competitors, and the effectiveness of your current practices.

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