MASTHEAD

    Editor-In-Chief: Al Anderson
    Feature Editors: Erin Clinch, Faith Ragan
    Sponsored Content Editor: Tina Barni

    The Shortlist welcomes pitches for stories pertinent to advancing marketing and business development in the architectural, engineering, and construction fields. Email pitches to Al Anderson.

    The Shortlist

    Marketing Magic: Lean Methods for Small and Large Businesses

    Rachel Stainton talks with Ellie Mirman, Chief Marketing Officer for Crayon.co about Lean integrated project delivery

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    On Value Propositions

    In Mid-January, SMPS San Francisco convened a panel on value propositions, moderated by Traci Vogel, content manager at TEECOM. Panelist John J. Parman made some notes in preparation for the event, which he shared with the Shortlist.

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    SMPS SFBAC Sponsor Spotlight: TEECOM

    Traci Vogel, Content Manager at TEECOM, sits down with Tina Barni Aday to discuss the firm, one of SMPS' Platinum Sponsors.

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    PRC 2019 Preview – Ride the Wave

    A snapshot of conference highlights including 18 break-out educational sessions, four general session keynotes, and a fun social and networking event done Hawaiian-style.

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    New Member Video Spotlights

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    SMPS SFBAC Sponsor Spotlight: KPFF

    Tina Barni Aday interviews Susie Smith, Associate/Marketing Director at KPFF

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    SMPS SFBAC Sponsor Spotlight: HLB Lighting Design

    HLB Lighting Design is the largest women-owned (WBE) independent architectural lighting design firm in North America.

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    October Client Roundtable Review

    A/E/C Industry Marketers gathered late last month at the Client Roundtable where SMPS attendees had the opportunity to pick the panelists’ brains on everything from Business Development practices to Branding and Design.

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    Conquer Your Fear: 4 Reasons to Be Excited about Video

    If you’ve never done video before, the whole thing can seem scary. Architectural photographer and videographer Emily Hagopian hears this a lot from her clients. Today she shares how to overcome the most common fears.

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    Boost Your Compensation Using the SMPS Salary Survey: An Interview with Ching Valdezco

    Thanks to the SMPS SFBAC 2018 Salary Survey, we now have the market data to support our negotiation goals, but some of us might still be asking how we can use the data successfully.

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