MASTHEAD

    Editor-In-Chief: Al Anderson
    Feature Editors: Erin Clinch, Faith Ragan
    Sponsored Content Editor: Tina Barni

    The Shortlist welcomes pitches for stories pertinent to advancing marketing and business development in the architectural, engineering, and construction fields. Email pitches to Al Anderson.

    The Shortlist

    SMPS SFBAC Sponsor Spotlight: GO Strategies

    Tina Barni Aday recently had a chance to touch base with Kate Robinette, CPSM, a Partner for GO strategies, and asked her a few questions about her firm, which is one of our Redwood sponsors.

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    Program Spotlight: Confident Presence for Virtual Interviews, Public Speaking, and Networking

    The world has gone virtual, separating us from our clients and prospects and adding new challenges like camera angle, background, lighting, along with the necessity to sound bite, inspire, forge connections, and show team synergy through the lens.

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    Becoming a Certified Professional Services Marketer (CPSM)

    SMPS’s Certified Professional Services Marketer (CPSM) program is designed to elevate the status of marketers and help influence the future. Like other professional designations, it signals a level of achievement and knowledge to employers and peers.

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    SMPS SFBAC Sponsor Spotlight: Salter

    Tina Barni Aday touched base with Katie Spurlock, Marketing Director at Salter (and Past President of SMPS SFBAC!) and ask her a few questions about her firm, which is one of our Golden Gate sponsors.

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    Program Spotlight: Exploring AR/VR for Marketing Purposes

    AR/VR is being used more commonly in marketing endeavors, emphasizing a firm’s forward-thinking, and showcasing projects and designs in a creative, if not radical, way.

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    From Swimming Naked to Elvis Sightings…What Happens in Vegas Doesn’t Always Stay in Vegas: Highlights from the 2020 Pacific Regional Conference

    This year’s Pacific Regional Conference (PRC) was a huge success. We had great representation from the SMPS San Francisco Bay Area Chapter, and there were endless networking opportunities and world-class educational sessions.

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    SMPS SFBAC Sponsor Spotlight: SM&W

    Tina Barni Aday recently had a chance to touch base with Samuel Mullin, Marketing Coordinator at Shen Milsom & Wilke LLC (SM&W), and ask him a few questions about his firm, which is one of SMPS' Golden Gate sponsors.

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    How SMPS Can Help your Career

    SMPS gives members the opportunity to try new things, share knowledge, and learn new skills along the way with zero judgment – all while helping transform their businesses through marketing leadership.

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    Program Preview: How Standup Comedy Can Make You a Better Marketer

    Improv classes have been used to improve networking and communication skills, so why not stand-up? How did these marketers come to this realization, and what qualifies them to share with us?

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    SMPS SFBAC 2019 Holiday Party Recap: Fun, Festivity, and Giving

    Thank you to everyone who attended the SMPS SFBAC Holiday Celebration on December 7th. We all left will full hearts and so much gratitude for our incredible members, friends, and sponsors we get to work with throughout the year.

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