MASTHEAD

    Editor-In-Chief: Al Anderson
    Feature Editors: Erin Clinch, Faith Ragan
    Sponsored Content Editor: Tina Barni

    The Shortlist welcomes pitches for stories pertinent to advancing marketing and business development in the architectural, engineering, and construction fields. Email pitches to Al Anderson.

    The Shortlist

    What is Content Marketing and Why Should I Care?

    Content marketing is not selling or merchandising – it’s helping. Selling comes later. By understanding your audience and their needs, and providing content that helps meet those needs, you position your firm as an expert.

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    Marketing Automation 101: Q&A with Jasmine Cabanaw

    Bootcamp speaker Jasmine Cabanaw defines marketing automation, explains why it matters, and offers tools and tips.

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    Pioneering Content: The Emerging Role of Content Marketing in A/E/C

    As our marketing strategies center more on the client journey in a digital world, we are seeing an increased importance placed on engaging content and carefully crafted stories.

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