MASTHEAD

    Editor-In-Chief: Al Anderson
    Feature Editors: Erin Clinch, Faith Ragan
    Sponsored Content Editor: Tina Barni

    The Shortlist welcomes pitches for stories pertinent to advancing marketing and business development in the architectural, engineering, and construction fields. Email pitches to Al Anderson.

    The Shortlist

    Artificial Intelligence in Building Design & Marketing: It’s Here. What Now?

    A wave of change driven by mergers, new technology, and labor shortages has upended the (A/E/C) industry over the past few decades. If you thought the waters were about to calm, hold on to your oars: here comes artificial intelligence.

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    A Twist of Fate: Founder of SMPS SFBAC's Founders Award Receives Lifetime Achievement Award

    Judi Sayler, CPSM, was awarded the lifetime achievement award last month at the SFBAC Founders Awards. Katelyn Surprenant sat down with Judi for an interview on her amazing history within the industry and how much she has contributed to SMPS.

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    SMPS SFBAC Sponsor Spotlight: Swinerton

    Tina Barni Aday recently had a chance to touch base with Christina Benedict, Corporate Marketing Coordinator at Swinerton, and ask her a few questions about her firm, which is one of SMPS' Golden Gate Sponsors.

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    President's Message April 2019

    Michelle Martin's April 2019 President Message

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    SMPS SFBAC Sponsor Spotlight: Pankow

    Tina Barni Aday recently touched base with Nancy Lopez, marketing coordinator at Pankow, to ask her a few questions about her firm, one of SMPS' Silverado Trail Sponsors.

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    SMPS SFBAC March 2019 President's Message

    Michelle Martin's March 2019 President Message

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    Tips for Breaking Into the A/E/C Industry as a Marketer

    We took a look at demographic data from our 2018 Salary Survey as well as the past six years of new member profiles for The Shortlist to shed some light on breaking into A/E/C.

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    Marketing Magic: Lean Methods for Small and Large Businesses

    Rachel Stainton talks with Ellie Mirman, Chief Marketing Officer for Crayon.co about Lean integrated project delivery

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    On Value Propositions

    In Mid-January, SMPS San Francisco convened a panel on value propositions, moderated by Traci Vogel, content manager at TEECOM. Panelist John J. Parman made some notes in preparation for the event, which he shared with the Shortlist.

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    SMPS SFBAC Sponsor Spotlight: TEECOM

    Traci Vogel, Content Manager at TEECOM, sits down with Tina Barni Aday to discuss the firm, one of SMPS' Platinum Sponsors.

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