MASTHEAD

    Editor-In-Chief: Al Anderson
    Feature Editors: Karen Roberson
    Sponsored Content Editor: Tina Barni

    The Shortlist welcomes pitches for stories pertinent to advancing marketing and business development in the architectural, engineering, and construction fields. Email pitches to Al Anderson.

    The Shortlist

    Program Spotlight: 3rd Annual SFBAC SMPS Wellness Workshop

    Wellness is all about the choices we make, which incrementally build better habits and a healthy lifestyle. But where to start?

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    SMPS SFBAC Sponsor Spotlight: SmithGroup

    As a sponsor since 2005, SmithGroup is an award-winning, multi-national design and engineering organization. Learn more here.

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    SMPS San Francisco Bay Area Chapter Presents Virtual Workshop Series for Professional Services Marketers

    SMPS SFBAC is pleased to announce Creative Minds 2021, a series of expert-taught workshops over four Wednesdays in May. Creative Minds 2021 offers a new format comprised of educational and networking experiences.

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    BUILD A BETTER COMMUNITY

    Message In Support of Our Asian Associates & the Asian Community

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    Who Cares About Being Green? Five Ways to Clap Back When Clients Don’t Care

    Sustainability may not be high on the list for some clients, but that shouldn’t stop you from doing the right thing.

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    News from SMPS

    It’s March. Again. I think we can all agree that March 2020 lasted approximately 372 days. Not sure about you, but so far March 2021 is a huge improvement, as we begin to slowly re-engage with the world the “old fashioned way” in person.

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    Food For Thought About Diversity, Equity, & Inclusion (DEI)

    Family, friends, IG followers, and a few SMPS members know that I love to cook. Since everyone needs to eat, I share often. However, I’m not an accomplished baker.

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    How Green is Your Practice? 5 Ways to Improve Your Sustainability Cred

    Like it or not, Sustainability has become a critical (i.e. required) element in the design and delivery of projects, especially in California. And with good reason.

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    Is that Image Free to Use?

    When it comes to using photography in marketing and communications materials, the rules around image use can be confusing. That said, it’s also important to be aware of the consequences of using an image without permission, even by accident.

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    President’s Message – February 2021

    It’s hard to believe we are already at the halfway point of the SMPS SFBAC board year, but February brings us to mid-year.

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