We took a look at demographic data from our 2018 Salary Survey as well as the past six years of new member profiles for The Shortlist to shed some light on breaking into A/E/C.

In Mid-January, SMPS San Francisco convened a panel on value propositions, moderated by Traci Vogel, content manager at TEECOM. Panelist John J. Parman made some notes in preparation for the event, which he shared with the Shortlist.

A/E/C Industry Marketers gathered late last month at the Client Roundtable where SMPS attendees had the opportunity to pick the panelists’ brains on everything from Business Development practices to Branding and Design.

If you’ve never done video before, the whole thing can seem scary. Architectural photographer and videographer Emily Hagopian hears this a lot from her clients. Today she shares how to overcome the most common fears.

Thanks to the SMPS SFBAC 2018 Salary Survey, we now have the market data to support our negotiation goals, but some of us might still be asking how we can use the data successfully.

As our careers in marketing and business development work their way up the ladder in the organization, there are often less and less opportunities to find others that you can openly share your challenges with.

The Programs Committee is so close to wrapping up the program topics planned for the upcoming year (stay tuned!), with programs that will cover each of the six marketing domains of practice.

We spend hours trying to figure out a system that works for our industry and that our users will buy into. To help give a little insight into what other A/E/C marketers are using, we sent out a short survey...and the results are in!