MASTHEAD

Editor-In-Chief: Al Anderson
Feature Editors: Erin Clinch, Faith Ragan
Sponsored Content Editor: Tina Barni

The Shortlist welcomes pitches for stories pertinent to advancing marketing and business development in the architectural, engineering, and construction fields. Email pitches to Al Anderson.

The Shortlist

October Client Roundtable Review

A/E/C Industry Marketers gathered late last month at the Client Roundtable where SMPS attendees had the opportunity to pick the panelists’ brains on everything from Business Development practices to Branding and Design.

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Conquer Your Fear: 4 Reasons to Be Excited about Video

If you’ve never done video before, the whole thing can seem scary. Architectural photographer and videographer Emily Hagopian hears this a lot from her clients. Today she shares how to overcome the most common fears.

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Boost Your Compensation Using the SMPS Salary Survey: An Interview with Ching Valdezco

Thanks to the SMPS SFBAC 2018 Salary Survey, we now have the market data to support our negotiation goals, but some of us might still be asking how we can use the data successfully.

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SFBAC's Business Leaders Forum

As our careers in marketing and business development work their way up the ladder in the organization, there are often less and less opportunities to find others that you can openly share your challenges with.

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Programs Kickoff For 2019: What’s your Preferred Learning Style?

The Programs Committee is so close to wrapping up the program topics planned for the upcoming year (stay tuned!), with programs that will cover each of the six marketing domains of practice.

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CRM Round-up: Ask the Users

We spend hours trying to figure out a system that works for our industry and that our users will buy into. To help give a little insight into what other A/E/C marketers are using, we sent out a short survey...and the results are in!

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Pioneering Content: The Emerging Role of Content Marketing in A/E/C

As our marketing strategies center more on the client journey in a digital world, we are seeing an increased importance placed on engaging content and carefully crafted stories.

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Hildegard Dodd, 20-Year SMPS SFBAC Member!

Hildegard Dodd, Business Development/Marketing Manager at Wilson Ihrig, has been an active SMPS member for 20 years. She has held numerous leadership positions within SMPS and has shaped the organization's focus on professional development.

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Rick Guzman, 20-Year SMPS SFBAC Member!

With nearly 40 years in construction services, Rick Guzman, Senior Manager, Business Development for Rosendin Electric, has contributed heavily to the A/E/C profession. Rick has been a member of SMPS for 21 years.

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Evolution of the Shortlist: From Bi-Fold to Blog

Thirty-two years on, the format has changed and the name elided, but The Shortlist still aspires to must-read status. Join us for a trip into the archives as we take a look at stories dating back to 1986.

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