Family, friends, IG followers, and a few SMPS members know that I love to cook. Since everyone needs to eat, I share often. However, I’m not an accomplished baker.

Like it or not, Sustainability has become a critical (i.e. required) element in the design and delivery of projects, especially in California. And with good reason.

When it comes to using photography in marketing and communications materials, the rules around image use can be confusing. That said, it’s also important to be aware of the consequences of using an image without permission, even by accident.

It’s hard to believe we are already at the halfway point of the SMPS SFBAC board year, but February brings us to mid-year.

While we’re all itching to put 2020’s pandemic challenges behind us, 2021 has yet to look like much of an improvement. Companies are still grappling with scale backs, pivots, and survival.

As with most in-person events, the fourth annual Pinnacle Experience in November pivoted to an all-virtual format. Specifically geared towards senior marketing leaders, the conference focused on key issues facing A/E/C marketers today.

Happy New Year! As we start 2021, the Shortlist asked the members of our Board to share some of their thoughts about the difficult past year and their hopes about the upcoming year.

“It was the best of times, it was the worst of times….” As we look back on 2020, I think that we can all agree that it wasn’t what we expected. There were highs and lows, we faced hardships and victories, and we adapted. We were resilient.

2020 will forever be one for the history books.  When I reflect on this past year, it comes together in my mind as a collage of stories, and I’ve been constantly reminded of the power storytelling has to create momentous change.

Marketers who lead with spines of steel and get their companies laser-focused on client satisfaction, buyer psychology, brand awareness, knowledge sharing, and changing market dynamics will be the ones who transform their companies into market leaders.