Just as with any business, strategic planning helps build a framework around which the chapter can identify and achieve the goals that will add value to the member experience and help articulate the value members take back to their own firms.

What can you expect at our Mini MBA program? We're talking foundational business knowledge about budget, pricing, and contracts.

Charles M. Salter Associates consults in acoustics and designs audiovisual, telecommunications, and security systems for buildings. But they're not just engineers; they're people helping people.

As the 2018 program year nears its end, we recap the Chapter's accomplishments.

Many of us believe myths and misconceptions about negotiation, which hold us back from getting the results we want and deserve.

Did you know Degenkolb Engineers is involved in facilities consulting and design for tsunami resilience? Learn about this leader in structural engineering and beyond.

Content marketing can bring in more new sales leads at less cost than other forms of advertising and promotion... but only if you position yourself as a trusted source.

Content doesn’t need to be difficult to create. The trick is to be organized and take the Tom Sawyer approach to getting help. He turned the task into something they wanted to do. You can do the same.

If you’re considering content marketing but have limited resources and are unsure where to start, you probably have a few common questions. In part one of this series, we'll identify steps you can take in as little as two hours a week.

Content marketing is not selling or merchandising – it’s helping. Selling comes later. By understanding your audience and their needs, and providing content that helps meet those needs, you position your firm as an expert.