MASTHEAD

Editor-In-Chief: Al Anderson
Feature Editors: Erin Clinch, Faith Ragan
Sponsored Content Editor: Tina Barni

The Shortlist welcomes pitches for stories pertinent to advancing marketing and business development in the architectural, engineering, and construction fields. Email pitches to Al Anderson.

The Shortlist

SMPS SFBAC Sponsor Spotlight: HLB Lighting Design

I recently had a chance to touch base with Michael Friedman, Senior Marketing Specialist at HLB Lighting Design, and ask him a few questions about his firm, which is one of our Golden Gate Sponsors.

Tell us about your firm and services.
HLB Lighting Design is the largest women-owned (WBE), independent architectural lighting design firm in North America.  With seven offices located in New York, Los Angeles, San Francisco, Boston, Miami, Denver, and Austin, we specialize in creating sophisticated and experiential interior and exterior lighting environments. Known for generating inspiring, memorable, and customized lighting solutions, our team re-imagines the way people interact with the built environment.

No matter the project — however big or small, we use light to explore every design challenge to produce innovative solutions which benefit the creative process and end user.  Our ability to integrate electric lighting and daylighting design services across market sectors globally allows us to help clients innovate.

How many years have you been in business?
Our 50th anniversary is this year – with a presence is San Francisco for 34 years! Stay tuned for our year-long marketing campaign that’s currently under construction…

Could you tell us about some notable projects?
We have information about three recent projects we would like to share:

Nvidia Corporation — Phase 1:

  • Utilization of Nvidia’s virtual reality modeling software for visualization of the architecture and lighting
  • Suspended uplighting to balance the daylight provided by 245 skylights
  • LEED Gold Certified
  • Construction Budget: $370 Million
  • Square Footage: 525,000
  • Architect: Gensler

Uplights highlight the large open office area and high angled ceilings
Uplights highlight the large open office area and high angled ceilings

Decorative lighting in the lounge areas create a more intimate space for employees to relax and collaborate
Decorative lighting in the lounge areas create a more intimate space for employees to relax and collaborate.

Suspended track and concealed cove lighting in the mezzanine lounge highlight the building’s unique shape
Suspended track and concealed cove lighting in the mezzanine lounge highlight the building’s unique shape.

San Diego Central Courthouse

  • Concealed 24-foot LED light pipes illuminates the cantilevered sun-shade canopy
  • LEED Silver Certified
  • Construction Budget: $555 Million
  • Square Footage: 704,000
  • Architect: SOM

LED
LED "light pipes" are concealed behind panels to create a luminous design feature at night.

Recessed and wallwash lighting seeks to create an inviting and comfortable courtrooms
Recessed and wallwash lighting seeks to create an inviting and comfortable courtrooms.
Daylight dimming controls adjust throughout the day for an energy reduction of 15% below California Title 24
Daylight dimming controls adjust throughout the day for an energy reduction of 15% below California Title 24.

UC Berkeley Moffitt Library:

  • Interior minimalist lighting design with limited fixture palette
  • Outdoor café is highlighted by backlit perforated screens
  • 20% below Title 24
  • Construction Budget: $15 Million
  • Square Footage: 36,000
  • Architect: Gensler

Books have been removed from the 4th and 5th floors to offer students a variety of collaborative study areas.
Books have been removed from the 4th and 5th floors to offer students a variety of collaborative study areas.

Individual all-inclusive work areas have comfortable chairs, personal USB ports and desk lights to help focus and cut out visual distraction.
Individual all-inclusive work areas have comfortable chairs, personal USB ports and desk lights to help focus and cut out visual distraction.

The outdoor café has LED strip lights behind the perforated screens to create a glowing jewel box at night
The outdoor café has LED strip lights behind the perforated screens to create a glowing jewel box at night.

What differentiates your firm in terms of approach, talent, tools, values?
At HLB, while we’re seven offices, we’re one firm. With that, we have the capability of taking on projects anywhere from small to large to extra-large! Along with our design experts from coast to coast, we have an in-house studio that focuses solely on Daylighting and Sustainable Design. HLB also has a national marketing team that meets weekly to keep a “finger on the pulse” in our ever-changing A/E/C industry. Our firm attracts talent from all over the world with backgrounds from many walks of life. To HLB, it’s more than just lighting a space; it’s about insight, strategies, and results. 

How long have you been a sponsor of SMPS?
This is HLB San Francisco’s first year as an SMPS sponsor, but our other HLB offices in New York, Boston, and Los Angeles have been active Chapter and event sponsors for over ten years.

What are some of the memorable or key events of SMPS that your firm has been involved with?
HLB is a big advocate for SMPS. Why? The continuing education, networking, personal and career growth opportunities are vital to the success of both our people and our firm. Our marketing employees in each office are members of their respective Chapters and give back to the SMPS community regularly. We have both current and past board members on the HLB marketing team today! The knowledge and relationships our staff has gained through SMPS across the board are invaluable.

Tina Barni is the Marketing Manager for RHAA Landscape Architecture + Planning. She writes for the Shortlist and is on the SMPS SF Communications Committee. She can be reached at barni.tina@gmail.com.

Return to list

0 Comments