Charles M. Salter Associates consults in acoustics and designs audiovisual, telecommunications, and security systems for buildings. But they're not just engineers; they're people helping people.

As the 2018 program year nears its end, we recap the Chapter's accomplishments.

Many of us believe myths and misconceptions about negotiation, which hold us back from getting the results we want and deserve.

Content marketing can bring in more new sales leads at less cost than other forms of advertising and promotion... but only if you position yourself as a trusted source.

Content doesn’t need to be difficult to create. The trick is to be organized and take the Tom Sawyer approach to getting help. He turned the task into something they wanted to do. You can do the same.

If you’re considering content marketing but have limited resources and are unsure where to start, you probably have a few common questions. In part one of this series, we'll identify steps you can take in as little as two hours a week.

Content marketing is not selling or merchandising – it’s helping. Selling comes later. By understanding your audience and their needs, and providing content that helps meet those needs, you position your firm as an expert.

Bootcamp speaker Jasmine Cabanaw defines marketing automation, explains why it matters, and offers tools and tips.

As our marketing strategies center more on the client journey in a digital world, we are seeing an increased importance placed on engaging content and carefully crafted stories.

Hildegard Dodd, Business Development/Marketing Manager at Wilson Ihrig, has been an active SMPS member for 20 years. She has held numerous leadership positions within SMPS and has shaped the organization's focus on professional development.