MASTHEAD

    Editor-In-Chief: Al Anderson
    Feature Editors: Erin Clinch, Faith Ragan
    Sponsored Content Editor: Tina Barni

    The Shortlist welcomes pitches for stories pertinent to advancing marketing and business development in the architectural, engineering, and construction fields. Email pitches to Al Anderson.

    The Shortlist

    SFBAC's Business Leaders Forum

    As our careers in marketing and business development work their way up the ladder in the organization, there are often less and less opportunities to find others that you can openly share your challenges with.

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    Programs Kickoff For 2019: What’s your Preferred Learning Style?

    The Programs Committee is so close to wrapping up the program topics planned for the upcoming year (stay tuned!), with programs that will cover each of the six marketing domains of practice.

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    SMPS SFBAC Sponsor Spotlight: Enovity

    I recently had a chance to touch base with Erin Clinch, Marketing Manager for Enovity, and ask her a few questions about her firm, which is one of our Golden Gate Sponsors.

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    CRM Round-up: Ask the Users

    We spend hours trying to figure out a system that works for our industry and that our users will buy into. To help give a little insight into what other A/E/C marketers are using, we sent out a short survey...and the results are in!

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    Transformation? There’s a Strategy for That.

    Just as with any business, strategic planning helps build a framework around which the chapter can identify and achieve the goals that will add value to the member experience and help articulate the value members take back to their own firms.

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    Mini MBA July 12: A Sneak Peek…And Some Homework!

    What can you expect at our Mini MBA program? We're talking foundational business knowledge about budget, pricing, and contracts.

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    People Helping People: Charles M. Salter Associates

    Charles M. Salter Associates consults in acoustics and designs audiovisual, telecommunications, and security systems for buildings. But they're not just engineers; they're people helping people.

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    President’s Quarterly Update: June 2018

    As the 2018 program year nears its end, we recap the Chapter's accomplishments.

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    Four Myths About Negotiations

    Many of us believe myths and misconceptions about negotiation, which hold us back from getting the results we want and deserve.

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    What Results Can You Expect from a Content Marketing Program?

    Content marketing can bring in more new sales leads at less cost than other forms of advertising and promotion... but only if you position yourself as a trusted source.

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