Editor-In-Chief: Al Anderson
    Feature Editors: Karen Roberson
    Sponsored Content Editor: Tina Barni

    The Shortlist welcomes pitches for stories pertinent to advancing marketing and business development in the architectural, engineering, and construction fields. Email pitches to Al Anderson.

    The Shortlist

    SMPS SFBAC Member Spotlight: Kim Pipkin, Chapter Advisor for Diversity & Inclusion

    Kim Pipkin isn’t one to mince words on the things she’s passionate about, especially when it comes to Diversity, Equity, and Inclusion (DEI). Kim joins the SMPS SFBAC as Chapter Advisor for Diversity and Inclusion.

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    SMPS SFBAC 2020 Student Scholarship Award Winner: Muskaan Agarwal

    Please join us in congratulating rising UC Berkeley sophomore, Muskaan Agarwal, as the recipient of the 2020 SMPS SFBAC Student Scholarship.

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    Laughter, Raffle Winners, and the New Board as We Welcome Another Year

    There have been lots of first in 2020, and the Annual Business Meeting (ABM) was no exception. Held virtually last Thursday, over 70 members and guests gathered around Zoom to celebrate a year that highlighted the creativity and flexibility of SMPS SFBAC.

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    September President's Message: Embracing Change and Finding the Magic!

    When I became president-elect last year, I had no idea that I’d be taking on the president role halfway through a global pandemic and at the beginning of a movement for racial justice and equality. Read on for a preview of September, and why I am excited!

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    2020-2021 SMPS San Francisco Bay Area Board of Directors!

    We are pleased to announce the SMPS San Francisco Bay Area Chapter 2020/2021 Board of Directors! The board term runs September 1, 2020 through August 31, 2021.

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    Build Business Has Gone Viral and Other Notes From SMPS National

    Build Business has Gone Virtual – What’s in It for You? Embracing SMPS’ theme of “Pivot and Focus,” this year’s Build Business, originally scheduled for July 2020 in Austin, Texas, has been shifted to a virtual program being held October 5-9th.

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    Tips on Remote Interviews from Dean Hyers

    Back in April (was that only four months ago?) I embarked on an arduous interview prep culminating with the largest client interview of my career.

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    SMPS SFBAC Sponsor Spotlight: GO Strategies

    Tina Barni Aday recently had a chance to touch base with Kate Robinette, CPSM, a Partner for GO strategies, and asked her a few questions about her firm, which is one of our Redwood sponsors.

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    Program Spotlight: Confident Presence for Virtual Interviews, Public Speaking, and Networking

    The world has gone virtual, separating us from our clients and prospects and adding new challenges like camera angle, background, lighting, along with the necessity to sound bite, inspire, forge connections, and show team synergy through the lens.

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    Becoming a Certified Professional Services Marketer (CPSM)

    SMPS’s Certified Professional Services Marketer (CPSM) program is designed to elevate the status of marketers and help influence the future. Like other professional designations, it signals a level of achievement and knowledge to employers and peers.

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