Tina Barni Aday interviews Susie Smith, Associate/Marketing Director at KPFF

HLB Lighting Design is the largest women-owned (WBE) independent architectural lighting design firm in North America.

A/E/C Industry Marketers gathered late last month at the Client Roundtable where SMPS attendees had the opportunity to pick the panelists’ brains on everything from Business Development practices to Branding and Design.

If you’ve never done video before, the whole thing can seem scary. Architectural photographer and videographer Emily Hagopian hears this a lot from her clients. Today she shares how to overcome the most common fears.

Thanks to the SMPS SFBAC 2018 Salary Survey, we now have the market data to support our negotiation goals, but some of us might still be asking how we can use the data successfully.

As our careers in marketing and business development work their way up the ladder in the organization, there are often less and less opportunities to find others that you can openly share your challenges with.

The Programs Committee is so close to wrapping up the program topics planned for the upcoming year (stay tuned!), with programs that will cover each of the six marketing domains of practice.

I recently had a chance to touch base with Erin Clinch, Marketing Manager for Enovity, and ask her a few questions about her firm, which is one of our Golden Gate Sponsors.

We spend hours trying to figure out a system that works for our industry and that our users will buy into. To help give a little insight into what other A/E/C marketers are using, we sent out a short survey...and the results are in!

Just as with any business, strategic planning helps build a framework around which the chapter can identify and achieve the goals that will add value to the member experience and help articulate the value members take back to their own firms.