The world has gone virtual, separating us from our clients and prospects and adding new challenges like camera angle, background, lighting, along with the necessity to sound bite, inspire, forge connections, and show team synergy through the lens.

SMPS’s Certified Professional Services Marketer (CPSM) program is designed to elevate the status of marketers and help influence the future. Like other professional designations, it signals a level of achievement and knowledge to employers and peers.

Tina Barni Aday touched base with Katie Spurlock, Marketing Director at Salter (and Past President of SMPS SFBAC!) and ask her a few questions about her firm, which is one of our Golden Gate sponsors.

AR/VR is being used more commonly in marketing endeavors, emphasizing a firm’s forward-thinking, and showcasing projects and designs in a creative, if not radical, way.

This year’s Pacific Regional Conference (PRC) was a huge success. We had great representation from the SMPS San Francisco Bay Area Chapter, and there were endless networking opportunities and world-class educational sessions.

Tina Barni Aday recently had a chance to touch base with Samuel Mullin, Marketing Coordinator at Shen Milsom & Wilke LLC (SM&W), and ask him a few questions about his firm, which is one of SMPS' Golden Gate sponsors.

SMPS gives members the opportunity to try new things, share knowledge, and learn new skills along the way with zero judgment – all while helping transform their businesses through marketing leadership.

Our 2017 Q3 issue of The Shortlist is called "Elevate the Experience" and discusses our theme for the 2017-2018 year: “Experience Marketing.”

Our 2017 Q4 issue of The Shortlist is called "The North Bay Edition." It covers the SMPS Pacific Regional Conference (PRC), to be held in February in Napa, and industry response to the North Bay Fires.

This issue of The Shortlist is called "The Founders Awards" and celebrates both the event and the winners that help make our chapter one of SMPS’ finest.