Content marketing is not selling or merchandising – it’s helping. Selling comes later. By understanding your audience and their needs, and providing content that helps meet those needs, you position your firm as an expert.

Bootcamp speaker Jasmine Cabanaw defines marketing automation, explains why it matters, and offers tools and tips.

As our marketing strategies center more on the client journey in a digital world, we are seeing an increased importance placed on engaging content and carefully crafted stories.

Hildegard Dodd, Business Development/Marketing Manager at Wilson Ihrig, has been an active SMPS member for 20 years. She has held numerous leadership positions within SMPS and has shaped the organization's focus on professional development.

With nearly 40 years in construction services, Rick Guzman, Senior Manager, Business Development for Rosendin Electric, has contributed heavily to the A/E/C profession. Rick has been a member of SMPS for 21 years.

Let’s face it: it’s not always the best design that wins (although we’d like to think so), but the firm that offers the most rewarding experience. This means bringing a hospitality mindset to our services.

Thirty-two years on, the format has changed and the name elided, but The Shortlist still aspires to must-read status. Join us for a trip into the archives as we take a look at stories dating back to 1986.

Our 2018 Q1 issue of The Shortlist is called "Digitization of the A/E/C Landscape." It is also the last Shortlist in the traditional format, as The Shortlist will now transform into a blog.

Our 2017 Q3 issue of The Shortlist is called "Elevate the Experience" and discusses our theme for the 2017-2018 year: “Experience Marketing.”

Our 2017 Q4 issue of The Shortlist is called "The North Bay Edition." It covers the SMPS Pacific Regional Conference (PRC), to be held in February in Napa, and industry response to the North Bay Fires.