What can you expect at our Mini MBA program? We're talking foundational business knowledge about budget, pricing, and contracts.

Charles M. Salter Associates consults in acoustics and designs audiovisual, telecommunications, and security systems for buildings. But they're not just engineers; they're people helping people.

As the 2018 program year nears its end, we recap the Chapter's accomplishments.

Many of us believe myths and misconceptions about negotiation, which hold us back from getting the results we want and deserve.

Content marketing can bring in more new sales leads at less cost than other forms of advertising and promotion... but only if you position yourself as a trusted source.

Content doesn’t need to be difficult to create. The trick is to be organized and take the Tom Sawyer approach to getting help. He turned the task into something they wanted to do. You can do the same.

If you’re considering content marketing but have limited resources and are unsure where to start, you probably have a few common questions. In part one of this series, we'll identify steps you can take in as little as two hours a week.

Our 2017 Q3 issue of The Shortlist is called "Elevate the Experience" and discusses our theme for the 2017-2018 year: “Experience Marketing.”

Our 2017 Q4 issue of The Shortlist is called "The North Bay Edition." It covers the SMPS Pacific Regional Conference (PRC), to be held in February in Napa, and industry response to the North Bay Fires.

This issue of The Shortlist is called "The Founders Awards" and celebrates both the event and the winners that help make our chapter one of SMPS’ finest.