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    The Shortlist

    SMPS SFBAC Sponsor Spotlight: SM&W

    I recently had a chance to touch base with Samuel Mullin, Marketing Coordinator at Shen Milsom & Wilke LLC (SM&W), and ask him a few questions about his firm, which is one of our Golden Gate sponsors.

    Tell us about your firm and services.

    SM&W is an international consulting firm specializing in acoustical, audiovisual/multimedia, information technology, medical equipment planning, security, trading floor, and data center design, with a worldwide staff of over 230 in offices in San Francisco, New York, Beijing, Chicago, Denver, Dubai, Hong Kong, Houston, London, Plymouth Meeting (PA), Princeton, Shanghai, Singapore, and Washington, D.C.

    SM&W is a pure consulting firm. 100% of our business is consulting. Our main objective is that after a thorough needs-analysis programming effort each client will have the base building and special-purpose room provisions to accommodate future requirements.

    How many years have you been in business?

    34 years (founded in 1986).

    Could you tell us about some notable projects?

    Here are a few:

    A rendering of the Salesforce Transit Center, designed by Pelli Clarke Pelli Architects with consulting from SM&W
    Transbay Transit Center, San Francisco

    SM&W provided acoustical, audiovisual, information technology and security consulting for the new Transbay Transit Center. The project is a state-of-the-art multimodal transit station in downtown San Francisco, linking 11 transit systems and connecting the city to the region, state, and the rest of the United States.

    Stanford University Li Ka Shing Learning & Knowledge Center, Palo Alto

    Stanford University’s Li Ka Shing Center for Learning and Knowledge transformed medical education with advanced technology that cultivates collaboration in an immersive facility for new students and experienced professionals. The facility houses four floors for medical simulation and virtual reality as well as a conference center, classrooms, and study areas. Working with multiple Stanford Medicine user groups, SM&W’s multi-disciplinary team incorporated new training tools and systems, ensuring ease of use and preserving the aesthetic design goals. Acousticians provided vibration testing and isolation and recommended interior treatments. The audiovisual design provided distance-learning, and video-capture and playback capabilities for all classrooms, as well as recording and editing on the simulation floors. A robust structured cable plant infrastructure supports IP-based transport and future bandwidth-intensive applications. Wireless connectivity provides seamless access to the Internet and Stanford Intranet.

    222 2nd Street and LinkedIn Corporate Headquarters, San Francisco

    SM&W is currently providing acoustical consulting services for both the 222 2nd Street Office Building and the tenant fit-out for the LinkedIn Corporate Headquarters.  222 2nd Street is a 26-story LEED Gold office tower with 450,209 rentable square feet and two levels of underground parking.  The building includes ground floor public open space, conference rooms, huddle and phone rooms, private office space, general open office space, a fitness and wellness center, full-service kitchen, break rooms, all-hands meeting space, UX lab, multiple game rooms, library/quiet spaces, art room, roof deck lounged, cafes/juice bars, and training and seminar rooms.

    California Pacific Medical Center, Cathedral Hill, San Francisco

    Working alongside the SmithgGroupJJR and the Herrera Boldt Design-Build Team, and through a progressive Integrated Project Delivery system (IPD), SM&W is providing acoustical consulting services for the design of the new Cathedral Hill Hospital for California Pacific Medical Center (CPMC) – a Sutter Health Affiliate.  The 160,000 sq.ft. facility is designed to accommodate 555 beds for adults and children. The hospital will house several comprehensive centers of care including an ICU, PACU, NICU, labor and delivery, pediatric care, operating rooms, an imaging suite, and support spaces. 

    A photo of the Cathedral of Christ the Light in Oakland, designed by SOM with consulting from SM&W
    Cathedral of Christ the Light, Oakland

    SM&W provided acoustical consulting expertise for the Cathedral of Christ the light located in Oakland, CA. Tapering upward to a height of 118 feet, the curvilinear form of The Cathedral of Christ the Light became an immediate architectural landmark even before its completion. The glass, wood and concrete structure seats 1,350 guests and encompasses a volume of approximately 1.5-million cubic feet of space. The acoustical challenges were many as the client requested “cathedral-like acoustics”. Working closely with the architects, SM&W set about controlling the high level of reverberation for speech and music without the use of sound-absorbing material. Due to a system of interior heavy wood louvers, the elliptical 15-foot-high concrete reliquary wall and the exterior skin of ½-inch thick laminated glass keeping outdoor urban noises at bay, the challenge included discretely incorporating small loudspeakers to allow those in the presbytery to hear what is being projected to the congregation; as well as a sound reinforcement system to amplify and direct sound energy to the congregational seating area. A separate amplification system supports baptistery functions at the rear of the Cathedral. For special events, a rigging system allows a large-format screen and projection system to be lowered into place. This was carefully designed by SM&W to allow optimal viewing by all occupants.

    What differentiates your firm in terms of approach, talent, tools, and values?

    SM&W is an independent, internationally-recognized technology consulting firm with 15 offices on three continents. Our core purpose is to provide guidance and creative technology solutions to make the places we learn in more functional, safe, and welcoming. We will provide programming, project criteria development, and design of a technology infrastructure that protects the institution from obsolescence over the life of the facility. When called upon to interpret the users' needs, we enjoy bringing our broad project experience to the table.

    We are prepared to take a leadership role in issues that affect acoustical, audiovisual, information technology, medical equipment planning, and security planning and design, and work closely with the design team. Our effectiveness, an outgrowth of our many years of a combined, unique experience, readily translates into our ability to help the project team seize opportunities that might otherwise be missed and to avoid potentially costly pitfalls.

    How long have you been a sponsor of SMPS?

    SM&W has sponsored and been involved with SMPS and dedicated events for a number of years. We have recently been a Golden Gate Sponsor (2019) and have a national-level dedication that reaches across many chapters.


    A photo of Samuel Mullin, Marketing Coordinator at Shen Milsom & Wilke LLC, at the SMPS Holiday Party holding two bottles of champagne
    Samuel Mullin, Marketing Coordinator at Shen Milsom & Wilke LLC, at the SMPS SFBAC Chapter Holiday Party.

    What are some of the memorable or key events of SMPS that your firm has been involved with?

    The awesome networking event of Salesforce Park sponsored by SMPS SFBAC gave us an exclusive opportunity to hear all about the project from start to finish directly from the team. We also enjoyed this year’s Chapter Holiday Party!

    A headshot of the author, Tina Barni AdayTina Barni Aday is the Marketing Director at Lea & Braze Engineering. She writes for the Shortlist and is on the SMPS SF Communications Committee. She can be reached at [email protected].

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