Meeting/Event Information

Recruitment Marketing: The Art of War (for AEC Talent)

October 26, 2017
8:30 AM - 10:00 AM
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AIA San Francisco
130 Sutter Street, 6th Floor
San Francisco, CA 94104

Attracting and retaining the right talent in the AEC industry is a far more challenging task than simply offering competitive compensation and perks. Your ability to attract and retain the best people relies on your firm's culture, reputation and growth strategies. Recruiting is everyone’s job, not just HR and principals. Who better to position the firm with the right messaging and tools to attract talent than the marketing and business development departments.

Join speaker Josh Miles, former TEDx speaker, and principal MilesHerndon, to unpack specific strategies that all marketers and business developers can use to set their firm apart in the battle for talent.

Learning Objectives:

Strategy: Determining a path for the future growth of your culture and firm.

Tools: Developing key communication assets to help tell your firm’s unique story.

Onboarding: Creating simple expectations for job duties and a path for future promotions.

Recognition: Elevating your people and finding creative ways to promote your team. Differentiation: Packaging the most unique details of your firm.

Case Studies: Sharing of experiences from AEC firm's large and small

What to Expect:

8:30 AM - 9:00 AM: Check-in, Breakfast & Networking

9:00 AM - 10:00 AM: Program

Watch for our satisfaction survey post-program.


$65.00 SMPS Member Ticket

$85.00 Non-Member Ticket

$20.00 Student Ticket

$90.00 Walk-In Ticket