Meeting/Event Information

Market Research for Transformative Business Insights

January 18, 2018
8:30 AM - 10:30 AM
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AIA San Francisco
130 Sutter Street, 6th Floor
San Francisco, CA 94104

Market research is the key to answering the most important question you can ask as a marketer and business developer: Who are your clients and why would they choose you as a service provider? Without the necessary research, you have no idea if what you’re offering is needed, wanted, or has the potential to sell.

Join Dodge Data & Analytics speakers Donna Laquidara-Carr (Industry Insights Research Director) and Deirdre McGrath (Global Client Manager) to learn how to conduct research that will yield insights into your firm's market position, differentiators, client pain points, your competitors, and the effectiveness of your current practices.

What to Expect:

8:30 AM - 9:00 AM: Check-in, Breakfast & Networking

9:00 AM - 10:30 AM: Program

All ticket sales are final. Tickets are transferable.



$65.00 SMPS Member Ticket

$90.00 SMPS Non-Member Ticket

$20.00 SMPS Student Ticket