Meeting/Event Information

    Effectively Crafting & Communicating Your Firm's Value Prop

    January 17, 2019
    8:30 AM - 10:30 AM
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    AIA San Francisco
    130 Sutter Street, 6th Floor
    San Francisco, CA 94104

    You’ve probably heard that your firm should have a “value proposition,” but what is it? And how does it impact your marketing and communications strategy? Join a powerful panel of AEC leaders as we demystify the marketing jargon, drill down on how to differentiate your firm’s services, and talk about how you express your firm’s value in today’s multi-channel environment. This is a unique opportunity to get insight directly from some of AEC’s most successful and impactful experts – don’t miss it!


    • Erin Cullerton, Founder + Chief Strategist at Design Agency Co
    • John J. Parman, Senior Advisor at Gensler
    • Kenneth Caldwell, Owner at Caldwell Communications
    • Sarah Young, Marketing Manager at Gensler

    What to Expect
    8:30 AM - 9:00 AM: Check-in & Breakfast
    9:00 AM - 10:30 AM: Program

    We have an added new ticket option as a member benefit, SMPS Member Live Stream Ticket, we will send the attendee a link the evening prior to the program. Live Q&A will be monitored throughout the program, so remote attendees can ask questions through the YouTube comments feature.

    All ticket sales are final. Tickets are transferable.


    $65.00 SMPS Member Ticket

    $65.00 SMPS Member Live Stream Ticket

    $90.00 Non-Member Ticket

    $20.00 SMPS Student Ticket