Meeting/Event Information

    Championing Lean in Marketing & Communications

    February 28, 2019
    8:30 AM - 10:30 AM
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    AIA San Francisco
    130 Sutter Street, 6th Floor
    San Francisco, CA 94104

    What’s all the buzz about Lean Integrated Project Delivery? Research shows that teams using Lean practices are three times more likely to finish on time and budget. Within your marketing department learn how to create demand for Lean, develop and deliver standard building blocks for Lean, establish standard metrics for value and satisfaction, and discover and share best practices.

    Ellie Mirman is CMO at Crayon, the market and competitive intelligence company that helps businesses track, analyze, and act on everything outside their four walls. Prior to Crayon, she was VP Marketing at Toast, where she built and led the marketing function across demand gen, content marketing, product marketing, branding, and customer advocacy. Previously, she held multiple marketing leadership positions at HubSpot during its growth from 100 customers to IPO. She is a frequent speaker and blogger on the topic of lead generation, inbound marketing, marketing analytics, lean marketing, and more. Ellie loves working at the intersection between Marketing, Sales, and Product, and building marketing from startup to scale-up.

    What to Expect:
    8:30 AM - 9:00 AM: Check-in & Breakfast
    9:00 AM - 10:30 AM: Program

    All ticket sales are final. Tickets are transferable.


    $65.00 SMPS Member Ticket

    $90.00 Non-Member Ticket

    $20.00 SMPS Student Ticket