Meeting/Event Information

    Webinar: Reinvent Your Trade Show Journey

    November 19, 2019
    11:00 AM - 12:30 PM
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    KPFF Consulting Engineers
    45 Fremont Street, 28th Floor
    San Francisco, CA 94105

    Members only! Please join us at KPFF's San Francisco office on Tuesday, November 19th for a viewing of the SMPS Webinar Reinvent Your Trade Show Journey. Bring your own lunch! Snacks and drinks will be provided.

    Reinvent Your Trade Show Journey

    Amy Collins, FSMPS, CPSM, Facilities Business Line Marketing Manager, Gannett Fleming
    Ali Detar, CPSM, Chief Marketing Officer, Gannett Fleming

    Session Description

    Industry trade shows are a direct hit to the firm’s bottom line. We must be judicious with investments of both time and money. By applying modern trade show practices and tools, you can transform your conference processes, achieve business goals, and make a lasting impact on your firms. During our November webinar, uncover practical measures you can implement now to reinvigorate, reinvent, and refresh your firm’s trade show management program and deliver maximum value and impact.

    Firms may spend thousands or even millions annually on conference participation, as costs for travel, displays, and giveaways add up quickly. This webinar will reveal results of an independently validated SMPS research study, in which A/E/C marketers shared ways they maximize conference investments to deliver value to their firms and impact the bottom line. Part of a dynamic marketing team that manages more than 400 shows a year, our presenters will supplement survey results along with their experiences in building effective conference processes and technology. 

    Session Learning Objectives

    Leave this webinar ready to:

    • Up your game with knowledge of A/E/C industry best practices throughout the conference life cycle
    • Benchmark your conference program against outside industries 
    • Identify gaps in your conference management tools, systems, and processes
    • Think more strategically about your exhibit plan 
    • Institute or improve upon your trade show management program
    • Collaborate with peers to brainstorm actionable improvement strategies

    Participants will receive ready-for-use templates to apply learning and transform their firm’s strategic trade show investment.

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    $0.00 Member Ticket