Meeting/Event Information

    Market Share: THE EMPOWERED TEAM - How Marketers Support Business Development

    February 25, 2021
    12:00 PM - 1:00 PM
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    210225 MarketShare

    Market Share is a monthly gathering where SMPS SFBAC members get together to share knowledge across all levels of marketing and business development. From entry level coordinators to seasoned marketing directors...Market Share has something for everyone.

    This month we'll share ideas around The Empowered TEAM – How Marketers Support Business Development. Elaine Moal, an established business development executive in the A/E/C industry, will lead a discussion on content strategy and how empowered marketers can bolster their firm’s business development initiatives. Elaine will share success stories and lessons learned from her experience. Additionally, you’ll have the opportunity to connect with peers in a breakout room to exchange what your firms are doing and return to work with ideas you could implement.

    Elaine brings 25 years of experience in the built environment. She has been instrumental in leading business development and marketing endeavors for a firm with 200 staff in seven offices on two continents across multiple market sectors. She has also successfully accomplished parallel initiatives for a firm with a team of 13.

    As a principal collaborator for the marketing team, Elaine has led and guided digital marketing from appearance to content for websites, social media channels, and e-blast campaigns. She has been involved with and touched hundreds of proposals, presentations, debriefs, client satisfaction interviews, speaking engagement proposals, award submittals, and photo shoots. Having worn hats for both marketing and business development teams, Elaine knows what leads to successful results.

    To Learn More and RSVP

    These programs are FREE and for SMPS SFBAC members only. 

    Registration closes Wednesday, 02/24/21 at 4PM.

    Late Registration Contact: Programs Committee

    Zoom login information will be sent the day prior to the event.


    $0.00 SFBAC Chapter Member