Meeting/Event Information

    Do This, Not That! 21 Actionable Ideas to Elevate Lackluster Content Marketing

    March 10, 2021
    11:30 AM - 1:00 PM
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    Virtual


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    Do This, Not That! 21 Actionable Ideas to Elevate Lackluster Content Marketing

    Modern content marketing requires new strategies, tactics, skills and tools—and perpetual optimization. But many A/E/C firms continue to deploy the same content strategies and tactics year after year even though they may no longer be effective. To gain an edge, innovative firms are expanding their content marketing playbook to deliver more client-focused content that generates results and drives greater impact.

    This session aims to help attendees identify lackluster areas of their firm’s content marketing and understand exactly what it takes to get results from content today. We’ll touch on virtually all facets of content marketing, from strategy to planning, content creation to publishing, and from promotion to repurposing. We’ll even address how to get more content from your firm’s subject matter experts. Attendees will walk away with practical and actionable ideas that will help them elevate their firm’s content marketing efforts and crush the competition.

    Learning Objectives:

    By the end of this presentation participants will be able to:

    • Diagnose problem areas of their content marketing
    • Identify old tactics to drop and the new tactics to adopt
    • Implement strategies, tips and tools that will expand their content marketing playbook

     
    About the Presenter
    Tim Asimos is a catalyst for disruptive change in A/E/C marketing, providing keen insights on modern marketing principles and an uncommon perspective gleaned from nearly 20 years of experience both inside and outside the industry. As Partner and Director of Digital & Growth at circle S studio, Tim leads the marketing agency's development of innovative strategies in website development, content marketing, digital marketing and marketing technology. A national speaker and syndicated blogger, Tim’s expertise has been featured in numerous industry publications, webinars, programs and conferences around the country. Tim is a longstanding SMPS member and a Certified Professional Services Marketer (CPSM).


    Zoom link will be sent out closer to event.

    Registration for this event closes at 4:00pm on 3/8/21, if you wish to register after this, please contact [email protected].

    All ticket sales are final. Tickets are transferable.


    Learn and Earn CEU
    This program is approved for (1.5) Continuing Education Units.

    Content covers the following Domain(s) of Practice:
    5 – Promotional Activity

    For more information about becoming a Certified Professional Services Marketer (CPSM), visit SMPS Headquarters.

    Content Relevance
    This event is relevant for all career levels.

    Tickets

    $20.00 SMPS SFBAC Member Ticket

    $20.00 SMPS Member (Other Chapters)

    $20.00 Member of Partner Organization

    $5.00 Student

    $30.00 Non-Member Ticket